Aufmacherbild Koetter Security

KÖTTER Services website relaunch

Initial situation

A strong brand in search of a charismatic presence. KÖTTER Services is Germany's largest family-led security service provider. The company has more than 18,000 employees in 90 subsidiaries at more than 50 locations country-wide. Under the KÖTTER Services brand, the broadly positioned group is constantly expanding and is also scoring with services in the areas of cleaning, staffing, and facility services.

To live up to this growth and the positive business development, the website had to be redesigned with respect to its programming, design, content, and functions.


Content Bild Koetter Security

Task focus and objective

The task of move:elevator was to create a modern, appealing web presence that also optimized the company's sales & distribution expectations.

And: growth secures jobs. Why it pays off to become part of the KÖTTER family is the authentic and vibrant business image that had to be communicated in strong images and content. As such, the expectation placed into the new website was clear: It is intended to provide significant support in filling the up to 2,000 open positions.

The KÖTTER Services brand is representative of trust and integrity, of innovation and dynamics, but as a family-led company also for human touch and personal attention. This strong brand received its new strong online presence from move:elevator.

Contentbild Koetter Website

Idea, strategy, and implementation

Behind a successful website relaunch, there is always a well thought-out conceptual solutions approach. In this specific case, move:elevator is creating the fitting digital stage for a really impressive performance. In the case of KÖTTER Services, a lot of attention was paid to modern content, functions, and visuals. The complex business structures were mapped to a lean and clear representation in the bright, clean, and modern relaunch. The company's catchy facts and strong references were visualized in 3D and created a coherent overall appearance. With a large degree of digital interaction on all popular platforms, move:elevator strengthened the sales & distribution potentials and additionally turned the KÖTTER brand into a vibrant and tangible company that is instilling trust. All visitors to the new website are "greeted" by friendly and approachable KÖTTER employees in large, emotional images and videos.

KÖTTER is operating very successfully in the marketplace. The core task was to support the filling of up to 2,000 new positions. For this, the usability of the jobs portal was improved by orders of magnitude and a job applicant management software was integrated. The pure job board was turned into an employer branding portal with success stories of real employees, job newsletters for personal search criteria, and an FAQ section for job applicants.

Interlinebild Koetter Website

Results / success of the measure

With a new website, move:elevator is providing the KÖTTER Services brand with a modern and vibrant web presence. In addition to responsiveness and a clear, structured design, the focus of the new website was on a powerful job portal.

All of the measures implemented by move:elevator provably were a success and exceeded the agreed upon KPIs in all areas. E.g., the Human Resources business unit observed a sharp increase of online job applications by more than 30 % in the new career portal. Due to the improved search engine optimization, the number of website visitors increased by a strong 35 %, to KÖTTER’S great delight. The considerable user-friendliness provided for 60 % more page impressions. The customer, KÖTTER Services, is full of words of praise for the informative and innovative new web presence and is already in the middle of planning additional projects with move:elevator.

Any questions about this project?
Get in touch with us.


Public Relations

Nicole Nawrath

0208 37711-250